The growing presence of cell phones, tablets, and connectivity to the web means consumers now have the ability to retail hop between channels and make a purchase choice at their own disposal.
This Omni channel shopping approach is beginning to redraw the retail landscape where consumers have more ways to shop and interact with retailers, and retailers are rewarded with more valuable relationships and customer insights. Consumers are quickly embracing e-commerce which will serve as a catalyst for blending the brick-and-mortar and online retailing experience.
Although Omni channel creation is making strong inroads, NZ retail business strategies are still in their infancy. I am delighted to be a keynote speaker at the upcoming Microsoft Retail in Digital event.
If you want to uncover more about how you can level your place in the retail field amongst the global digital giants, you should join us.
Microsoft has just opened up a few more seats to this event, and even better; if you click on the link below, you register for FREE.
11Ants will also be presenting I think there are some of the cleverest guys in the business on integrating in-store and online channels. Some of NZ top retailers are already coming to the event, so you will get a chance to network with others in our industry.
The session will include:
- Understanding the impact of global and local retail trends (with Retail experts Marcy Larsen and Juanita Neville- Te Rito)
- Integrating in-store and online channels (with ISV, 11Ants)
- Developing the right technology infrastructure (led by Spark)
- Driving transformation and growth
WHEN: Wednesday 25th May 2016
LOCATION: SkyCity AUCKLAND, NZ
TIME: 8:00 am- 11:30 am
Register for the event and get in quick while there are seats left.